Recently XDA-Developers gave the news that Xiaomi will discontinue the ‘Mi’ brand name. Later Xiaomi Spokesman officially confirmed that starting from Q3 2021, the “Mi” product series will be simply called “Xiaomi”. Just like named since forever in China.
Goodbye Mi, hello Xiaomi
According to the rumors Xiaomi launched Mix 4 smartphone and the Pad 5 tablet series with the new branding on August 10.
Xiaomi is the company which is best known for its smartphones. Xiaomi also sells many products in the smart home, robots, hairdryers, lifestyle, computing categories, televisions, laptops, refrigerators, air fryers, smartwatches, scooters and so much more. Most of these products have the branding of Mi, but that will change soon.
According to Xiaomi’s full press release:
“This change will unify our global brand presence and close the perception gap between the brand and its products. This change may take some time to take effect in all regions. With introducing the new brand identity, two distinct product series will sit beneath the parent brand. Xiaomi’s products represent the pinnacle of technology and offer a premium experience while Redmi products bring big innovation at a more accessible price point and are aimed at a younger audience. This differentiation is also reflected in our updated logos, with both the Xiaomi and Redmi logotypes under the parent brand logo. The product series naming convention — Xiaomi and Redmi — will also be applied to our ecosystem and IoT products over time.”
Moreover, Xiaomi’s General Manager, Andrzej Gladki, mentioned that all the physical Mi Stores will now be called “Xiaomi Stores” and the similarly Xiaomi logo will take place on the respective ‘Mi store’ websites.
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